A small, cute device plugged into a wall socket lifts objects in the room up with the fragrant plumes it produces—that’s the premise behind the latest commercial for Air Wick, developed by the London branch of Polish production house Papaya Films. See what the effort looked like behind the scenes.
Even the strongest scents don’t have the ability to lift things up into the air. So how can we make them levitate on screen? Well, that’s the magic of special effects and a handful of production tricks. All the objects in the room float thanks to wires holding them up which then the VFX team removed in post-production.
To achieve the final result seen in the ad, the Papaya Films team used over 300 meters of wire. But wait, there’s more—the entire mechanism used to create the impression of levitation had to be precisely engineered, while the planned VFX shots required the techs to take precise lighting measurements and take down the dimensions of every element that would be involved in the shot.
Why didn’t we shoot the commercial entirely on green screen? Well, the filmmakers the wanted to mimic the original reflections, lighting sources, and angles needed to successfully embed them in the scene. The only elements that were filmed separately and added in post-production were the sweets, the pillow, and the flower petals.
Below you will find a final version of the ad:
see also
- Ricky Gervais: The Ultimate Joke
People
Ricky Gervais: The Ultimate Joke
- Chernobyl—History and Artistic License. Is the New HBO Hit Show Historically Accurate?
Opinions
Chernobyl—History and Artistic License. Is the New HBO Hit Show Historically Accurate?
- Coldplay Won’t Tour Until It Becomes Sustainable
News
Coldplay Won’t Tour Until It Becomes Sustainable
- Madalina Mateciuc: Self-discovery through filmmaking Papaya Rocks Film Festival
People
Madalina Mateciuc: Self-discovery through filmmaking
discover playlists
-
Papaya Young Directors 7 #MASTERTALKS
18
Papaya Young Directors 7 #MASTERTALKS
-
Lądowanie na Księżycu w 4K
05
Lądowanie na Księżycu w 4K
-
Inspiracje
01
Inspiracje
-
Seria archiwalnych koncertów Metalliki
07
Seria archiwalnych koncertów Metalliki