
Fifty Percent of Newcomer Guitarists are Women18.10.2018
Latest research data released by guitar manufacturer Fender indicate that fifty percent of all people beginning their adventure with playing the guitar buying their first instrument are women.
The guitar giant has been committed to a more pro-woman approach for the past two years, focusing its efforts primarily on the British and American markets. The approach can be seen in Fender’s recent marketing campaigns and the launch of a new women-oriented line of guitars endorsed by renowned female guitarists, including Bully frontwoman Alicia Bognanno and the women of Warpaint.
– The fact that 50 percent of new guitar buyers in the U.K. were women was a surprise to the U.K. team, but it’s identical to what’s happening in the U.S. (…) There was also belief about what people referred to as the ‘Taylor Swift factor’ maybe making the 50 percent number short-term and aberrational. In fact, it’s not. Taylor has moved on, I think playing less guitar on stage than she has in the past. But young women are still driving 50 percent of new guitar sales – said Fender CEO Andy Mooney in an interview with Rolling Stone.
Fender’s research revealed another interesting diagnosis—it turns out that most women who buy guitars do so online, because they’re put off by the gruff, overly masculine atmosphere of most guitar stores.
see also
- The Kilogram to be Redefined After 130 Years as Part of Metric System Overhaul
News
The Kilogram to be Redefined After 130 Years as Part of Metric System Overhaul
- In a First, Rapper Logic Tops the New York Times Best Seller List
News
In a First, Rapper Logic Tops the New York Times Best Seller List
- „The Guilty” and the others. Ambitious solo performances
Opinions
„The Guilty” and the others. Ambitious solo performances
- Blending Hip Hop, Arthouse Cinema, and Science Fiction. See the Latest Music Video Directed by Milo Blake Papaya Films
People
Blending Hip Hop, Arthouse Cinema, and Science Fiction. See the Latest Music Video Directed by Milo Blake
discover playlists
-
CLIPS
02
CLIPS
-
Papaya Young Directors 5 Autorytety
12
Papaya Young Directors 5 Autorytety
-
Papaya Young Directors 6 #pydmastertalks
16
Papaya Young Directors 6 #pydmastertalks
-
05