
Fifty Percent of Newcomer Guitarists are Women18.10.2018
Latest research data released by guitar manufacturer Fender indicate that fifty percent of all people beginning their adventure with playing the guitar buying their first instrument are women.
The guitar giant has been committed to a more pro-woman approach for the past two years, focusing its efforts primarily on the British and American markets. The approach can be seen in Fender’s recent marketing campaigns and the launch of a new women-oriented line of guitars endorsed by renowned female guitarists, including Bully frontwoman Alicia Bognanno and the women of Warpaint.
– The fact that 50 percent of new guitar buyers in the U.K. were women was a surprise to the U.K. team, but it’s identical to what’s happening in the U.S. (…) There was also belief about what people referred to as the ‘Taylor Swift factor’ maybe making the 50 percent number short-term and aberrational. In fact, it’s not. Taylor has moved on, I think playing less guitar on stage than she has in the past. But young women are still driving 50 percent of new guitar sales – said Fender CEO Andy Mooney in an interview with Rolling Stone.
Fender’s research revealed another interesting diagnosis—it turns out that most women who buy guitars do so online, because they’re put off by the gruff, overly masculine atmosphere of most guitar stores.
see also
- Martin Aamund: I Love to Create Worlds—Even for 30 Seconds
People
Martin Aamund: I Love to Create Worlds—Even for 30 Seconds
- Papaya Rocks Film Festival 2021— Block 3 Papaya Rocks Film Festival
News
Papaya Rocks Film Festival 2021— Block 3
- Wi-Fi to Become More Efficient in the Standard’s Biggest Upgrade in Twenty Years
News
Wi-Fi to Become More Efficient in the Standard’s Biggest Upgrade in Twenty Years
- Arthur I. Miller | The Artist in the Machine
Trends
Arthur I. Miller | The Artist in the Machine
discover playlists
-
Walker Dialogues and Film Retrospectives: The First Thirty Years
12
Walker Dialogues and Film Retrospectives: The First Thirty Years
-
Papaya Young Directors 7 #MASTERTALKS
18
Papaya Young Directors 7 #MASTERTALKS
-
Nowe utwory z pierwszej 10 Billboard Hot 100 (II kwartał 2019 r.)
15
Nowe utwory z pierwszej 10 Billboard Hot 100 (II kwartał 2019 r.)
-
Teledyski
15
Teledyski